It is a well-known fact that New Zealand has a burgeoning gambling market. Thanks to pokies and other electronic gaming devices, a vast portion of the population takes place in gambling activities every year. While the activity is incredibly popular throughout the country, few studies have been conducted which truly examine gambling behaviour and statistics. Recently, a new study has shed light on the issue, delving into demographics in the country’s gambling market.
A study titled “New Zealand’s Participation in Gambling” was recently published by the Health Sponsorship Council. The research aimed to obtain more information on the risk of developing gambling problems and overall frequency of participation by New Zealand citizens.
According to the study, most New Zealanders take part in high-risk forms of gambling less frequently. Less than 20% of participants admitted to playing pokies in a club over the course of a 12 month period. 10% played pokies in casinos while just 3% played table games at casinos. These statistics confirm that pokies continue to be the preferred activity of players in New Zealand, illustrating that club pokies are still more popular than casino pokies.
Lottery and scratch cards are more frequent forms of gambling among residents, as 60% of individuals take part in these activities. The study also found that older individuals are more likely to take part in these activities than their younger counterparts. 72% of those over the age of 45 take part in lottery activities while just 38% of 18- to 24-year-olds play lottery games.
A surprising finding uncovered by บาคาร่า the study is that women seem to be more likely than men to take part in gambling activities. Women outnumbered men in a wide range of activities, including the lottery, instant Kiwi and raffles. However, men were more likely to take part in casual wagers with friends, casino table games and sports betting. Both groups presented similar statistics for bingo games and New Zealand online casino games.
The number of individuals who refrain from gambling activities is also quite interesting. 20% of men do not gamble, compared to just 18% of women. The age group 18 – 24 is the least likely take part in gambling, despite casino operators’ efforts to draw in a younger crowd. As such, individuals over the age of 45 are the most likely to gamble. When it comes to ethnicities, Asians are the least likely to gamble (with 38% refraining from the activity) while those of Maori descent are most likely to take part in gambling activities (80%).
New Zealand and Australia are popular destinations for online casino and online gambling developers. These two countries present a market full of existing gambling fans, and online companies want to capitalize on the opportunity. Internet gambling has already become quite popular in New Zealand, but few facts are known this particular market, as the activity has yet to be fully regulated.
The Problem Gambling Foundation of New Zealand has delved into the issue, publishing a fact sheet which illustrates the popularity of online gambling in the country. According to the report, 8% to 10% of New Zealand residents take part in some form of online gambling. This includes playing casino games on the internet or via mobile phones. Television gambling is also included in the category.
Very little is known about New Zealand’s online gambling market at the moment, but some studies have revealed a bit of insight. For example, it seems that Maori individuals are more likely to gamble online as 17% of all online gamblers in the country are of that particular descent. Other studies indicate that young males of Asian descent are also likely to participate in online gambling.
The country’s current online gambling laws state that the only companies which are able to offer internet gambling services to residents are those regulated by the government. As it stands, the only two operators allowed to do so are TAB Corp and the New Zealand Lotteries Commission. It is not illegal for residents to take part in online roulette, online slots and other casino games offered by international operators, but those operators could face fines for offering their services in the country.
While New Zealand seems to have very strict guidelines about online gaming, things seem to be changing. For years, TAB Corp was the only company licensed for online gambling in the country, but the government has recently allowed the New Zealand Lotteries Commission to launch its own online gaming website. The New NZ Lotto website allows players to purchase tickets online and play other online casino games, a huge step forward for the New Zealand gambling market.
There is no word yet on whether or not the country will begin licensing foreign operators, but many residents continue to access offshore gambling websites. In an industry worth millions of dollars every year, it may be a wise choice for the New Zealand government to consider regulating all forms of online gambling activities.